We live in our 2nd CCRC, with Resident Satisfaction Surveys done at both. I find it quite unusual that your management does NOT want to do them; however, they'd probably cite that the process is costly and not doing them helps keeps resident fees down.
I cannot find my files from the survey done at our CCRC #1 (2012-2015.5), but for some reason I remember the national survey's address for survey returns was Kansas City. I suppose the management felt that asking residents to return the completed survey directly to the outside party was proof that they wouldn't interfere with responses or conveniently "forget" to send some in.
At CCRC #2 (2015.5 to present), a Holleran one done in November 2019. We're now under new ownership (as of July 1), so I don't know the plans of the new owners. I heard mention that our previous non-profit hospital owners did not want a survey done. Who knows, perhaps that was because they knew they'd be selling us off, since their core business is acute care, and our CCRC of approximately 250 residents (all levels) was less than 2% of the hospital system's operations.
I volunteered for a focus group to be conducted by Holleran at LeadingAge last year, a LeadingAge convention which I eventually chose not to attend. Others must have done the same, since the focus group later happened via Zoom. Even though that focus group was NOT about resident satisfaction surveys ---- Holleran was looking at a new product, something that would appeal to prospects. However, I did manage to ask a question about resident satisfaction surveys, so I'll explain it here. To me, I got a disappointing answer, described below.
A Holleran Resident Satisfaction questionnaire has standard questions that one answers with, say, a number 1-5. This provides numerical comparison for the same question nationwide. In other words, how did your CCRC stack up on a particular "degree of agreement" with a national average for that same question? These surveys also permit management to add more customized/tailored questions of aspects of a campus' resident life that may be of special interest to them.... normative national data not needed. Holleran accommodated that request. Also, for both surveys of my experience, a responder had the opportunity to write in their own, personal responses and comments in designated "areas." In my case, as you probably can tell, I like to write. The blank spaces for written comments were not large enough for me, so I typed extra pages, affixing those pages to the questionnaire booklet. In the case of the two different resident surveys I've taken, I never saw a compilation of the "additional written comments," meaning the written comments were not shared with the residents .... only the numerical data was.
In the above-mentioned focus group I asked the Holleran people how the written comments were provided to management --- would a Holleran staffer read them and categorize into subjects, like "Comments about Food" or "Comments about landscaping" or "Comments about Communications," etc. OR -- was each responder's unique comments provided as "Here are Anonymous Resident #1's comments," "Here are Anonymous Resident #2's comments." I was hoping the answer would be the former, where one subject had a list of everyone's comments .... but no.... it was the latter above. To me, this could jeopardize desired anonymity. For example, if resident Jack Doe had a problem with, say, a particular driver not ever being on time and made it known .... then a comment about tardy driver in "Resident #35's survey" might be easily identifiable as Jack. Or, certain word choices could be a big clue .... say Jack continually complains about his parking "slot" when everyone else uses the term parking "space." Or Jack's spouse complains that new move-ins are not given sufficient information --- and that's only mentioned in Resident #62's survey ... a la "oh, that's Janice Doe's pet peeve."
I don't think these surveys are inexpensive, so you're fortunate that your RA has the funds to even consider doing it on your own. If your management resists conducting surveys, would they resist or find fault with the results and not do anything anyway?
Good luck.